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Edelman's 12-Year Answer: ECOS, ArchieAI, and Independence
PR News

Edelman's 12-Year Answer: ECOS, ArchieAI, and Independence

Edelman, the world's most influential PR firm, has unveiled its answer to the future of PR: ECOS and ArchieAI. This new AI infrastructure, introduced twelve years after questioning the industry's direction, repositions PR as a measurable performance channel, betting on integration without acquisition in a consolidating market.

EPR Editorial Team ·
How Much Oil Do Public Relations Firms Buy?
PR News

How Much Oil Do Public Relations Firms Buy?

EPR's reference on PR firm engagement with Middle East government clients — Edelman's Saudi work, Brown Lloyd James with Syria and Libya, Burson-Marsteller's positioning around Middle East work, Bahrain's PR firm engagements. The substantial industry conversation around autocratic government clients across 2013-2026.

EPR Editorial Team ·