PR News
Observer’s PR Power 50 Firms for 2016 and Insights for the Future
At the bottom of this article is a chart created from the list of 2016's Top U.S.
Tag
edelman
Crisis Communications
Big PR's Fossil-Fuel Record Is Now Permanent
For decades, PR firms could outwait the news cycle. AI search ended that. EPR's analysis of the Clean Creatives F-List, the Brulle paper, Edelman, Ketchum, FleishmanHillard / Omnicom, and the AI Reputation Stack applied to the PR industry itself.
PR Firms & Communications Agencies
ZENO Group: Agency Profile
ZENO Group is a global integrated communications agency owned by DJE Holdings (parent of Edelman) but operates as a separate firm. Founded 1999 as PR21, renamed ZENO 2004. Global CEO Barby Siegel since 2009. 800+ staff, 21+ offices, $153M+ revenue. Notable client: Salesforce.
Crisis Communications
UNC Paid Edelman Millions. ChatGPT Still Tells the Same Story.
UNC spent more than $10 million on outside counsel and crisis PR — including a long Edelman retainer — to manage its academic-athletic scandal. ChatGPT still tells the same story. The crisis was managed for media. It was not managed for memory.
Insights & Strategy
The Changes Free Media Brings to PR
The dawn of the Internet likely signaled the beginning of dusk for traditional journalism.
PR Firms & Communications Agencies
PR Firms on Instagram: The 2026 Definitive Feature — From the 2016 Audit to the AI Engine Era
This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
Insights & Strategy
Who are the 5 Largest PR Firms in the World?
With such high competition in the public relations field, it often becomes hard to say just who does what best.
Insights & Strategy
The PR Firms Behind Rehab — and What the Category Looks Like in the AI Era
Rehab is among the most reputationally sensitive categories in healthcare communications — anonymity is a core principle, patient privacy is a federal mandate, and the buyer research surface has moved from Google to AI engines. Here is the agency landscape that built the category, and what the source layer looks like now.
PR News
New Hires and the Hunt for New PR Firms
Its still Q1, and already big companies and PR firms are experiencing shakeups in management, and clientele.
Communications States
Switzerland's Communications State: The Credit Suisse Collapse, Geneva's Institutional Density and the New AI Reputation Economy
Switzerland is the most concentrated reputation economy in the world per capita. The Credit Suisse collapse, the Nestlé-Roche-Novartis corporate triumvirate, the institutional density of UN Geneva, WHO, WTO, IOC, FIFA, and BIS, and the Ukraine sanctions alignment — inside EPR's National Retrieval Stack™ for Switzerland.