Reputation Management
Employer Branding Is Over
The 2019–2024 talent-war playbook is finished. Citation Share replaces employer-brand impressions as the metric. What replaces it is harder, cheaper, and more honest.
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employer branding — Tagged Articles
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Israeli Tech's Communications Reckoning
I work in AI Communications. Watching Israeli tech from the ground this year, the headline story — the shekel — is real. The story underneath is bigger. Four patterns.
PR, AI & Communications News
Mastercard #InternsWanted: The 2013 Social-Recruiting Campaign That Was a Decade Ahead
Mastercard's 2013 #InternsWanted social-recruiting campaign — six countries, Weber Shandwick, Ketchum, and APCO partner agencies, the cash-free framing seven years ahead of the broader payments-category vocabulary, and the early-talent pipeline that became a defined fintech strategic concern across the decade that followed.