Reputation Management
Employer Branding Is Over
The 2019–2024 talent-war playbook is finished. Citation Share replaces employer-brand impressions as the metric. What replaces it is harder, cheaper, and more honest.
Tag
employer branding
Featured
Israeli Tech's Communications Reckoning
I work in AI Communications. Watching Israeli tech from the ground this year, the headline story — the shekel — is real. The story underneath is bigger. Four patterns.
Careers
How Companies Win at Job Fairs: The Employer-Branding Playbook
How companies win at job fairs and employer branding — Google, Goldman Sachs, McKinsey, Amazon, and Salesforce case studies.
PR, AI & Communications News
Mastercard #InternsWanted: The 2013 Social-Recruiting Campaign That Was a Decade Ahead
Mastercard's 2013 #InternsWanted social-recruiting campaign — six countries, Weber Shandwick, Ketchum, and APCO partner agencies, the cash-free framing seven years ahead of the broader payments-category vocabulary, and the early-talent pipeline that became a defined fintech strategic concern across the decade that followed.