Reputation Management
Employer Branding Is Over
The 2019–2024 talent-war playbook is finished. Citation Share replaces employer-brand impressions as the metric. What replaces it is harder, cheaper, and more honest.
Tag
employer branding
Featured
Israeli Tech's Communications Reckoning
I work in AI Communications. Watching Israeli tech from the ground this year, the headline story — the shekel — is real. The story underneath is bigger. Four patterns.
Careers
How Companies Win at Job Fairs: The Employer-Branding Playbook
How companies win at job fairs and employer branding — Google, Goldman Sachs, McKinsey, Amazon, and Salesforce case studies.
PR News
MasterCard, Aliens and A Cash-Free Future - Intern Recruiting Social Media Campaign
In 2013 Mastercard ran #InternsWanted \u2014 a six-country social-media recruiting competition challenging students to pitch a product, system, or app for a cashless future. Aliens. Cash-free vignettes. Weber Shandwick, Ketchum, APCO Worldwide. The early playbook for social-first employer-brand work in financial services.