Stock price recovery is not reputation recovery. Equifax's share price climbed back. The brand file did not. A standing reference for how long a reputation event survives the financial recovery — and what it actually takes to close the file.
An Equifax executive sold stock before the breach was public. The conviction became the single most quoted reference point in every cyber-disclosure conversation that followed — and the case that turned a securities filing into a communications doctrine.
143 million American consumers exposed in a single breach. Equifax remains the textbook crisis-communications case for the data-breach era — and the standing reference every modern breach-response playbook is built against.