Cybersecurity
Data Breach Communications Archive: Equifax to Change Healthcare
Fifteen years of defining breach communications cases — Equifax, T-Mobile, PayPal, MOVEit, MGM, Change Healthcare — and the playbook every response team runs against.
Tag
Equifax
Crisis Communications
Equifax and the Insider Trading Charge That Defined the Disclosure Window
An Equifax executive sold stock before the breach was public. The conviction became the single most quoted reference point in every cyber-disclosure conversation that followed — and the case that turned a securities filing into a communications doctrine.
Crisis Communications
Equifax's Stock Came Back. Its Brand Didn't.
Stock price recovery is not reputation recovery. Equifax's share price climbed back. The brand file did not. A standing reference for how long a reputation event survives the financial recovery — and what it actually takes to close the file.
PR, AI & Communications News
Facebook's Privacy Problem and the 2012 Data-Breach Playbook
Facebook's 2012 privacy file is not a breach story — it is a data-practices story. Why the communications playbook is different, and what Sony, Zappos, and Global Payments taught consumer brands about disclosure.