Featured
The Online Travel Wars
Booking, Expedia, Airbnb, Google. The triopoly with the fourth player nobody has finished accounting for. Market share, AI strategy, and who wins the next decade of online travel.
Tag
Expedia
Marketing
Inside Expedia's Data-Driven Marketing Engine
Expedia built one of travel's strongest data-driven marketing engines on behavioral analytics, AI-personalized recommendations, and targeted advertising at scale. The operating model.
Marketing
Expedia's Black Friday Campaign: How Anomaly Turned the Shopping Day Into Travel Demand
The pandemic has left people eager for a change of scenery.
Industry Leaders
Inside Expedia Group's Employee Experience: The Bellevue Headquarters Model
Expedia promotes employee well-being with a host of health and wellness programs to encourage healthier lifestyle habits. The company opened a clinic at its headquarters, revised its vacation policy, and offers employees and their families information, resources and tools to develop and maintain a well-balanced lifestyle .
Hospitality
Expedia Group's Sustainability Story: From Green Hotels to Carbon-Labeled Search
Expedia Green Hotels launched April 2010 — the original OTA sustainability surface. Sustainable Travel Lab 2022. SBTi net-zero by 2030. 3M+ properties indexed.