Research
Five Operators Own the Answer
FanDuel, DraftKings, BetMGM, Caesars, ESPN Bet capture 92% of AI citation share. 5W Research ranks 25 US sports betting and gaming operators across ChatGPT, Claude, Perplexity, and Google AI Overviews.
Tag
FanDuel — Tagged Articles
Marketing
The Sports Betting Gold Rush Is Over. Now the Hard Part Starts.
FanDuel, DraftKings, BetMGM, Caesars spent billions in the gold rush. Databases ≠ brands. Now the hard part — regulatory pressure, churn, real brand building.
Gambling
Inside AI's Online Casino Blind Spot
AI engines treat online casino queries differently than sportsbook queries. Tighter citation. Harder hedging. More legality framing. The operators that understand the asymmetry will own discovery in a category the licensed sportsbook story does not cover.
Gambling
Gambling: Sports Betting, Casinos, iGaming, Lottery
Gambling PR is the most regulated, contested, structurally distinct sub-specialty in modern PR. EPR's full gambling coverage — pillar, AI visibility, marketing strategy, responsible gambling, and ESG.
Crisis Communications
Betting Scandals Stay in the Answer Forever
Sports betting is the most reputation-sensitive category in modern sports. Integrity cases enter the AI citation graph and never leave. For DraftKings and FanDuel, that isn't branding — it's license risk.
Gambling
Sports Betting PR 2026: DraftKings, FanDuel, and the AI Answer Layer
Sports betting PR in 2026 — DraftKings and FanDuel at 78% of GGR, $3.9B in operator marketing, the RG Index, the CFTC-vs-state prediction market frontier, and the AI answer layer now deciding which sportsbook wins the next customer.
Gambling
Gambling PR Campaign Reference: DraftKings, FanDuel, BetMGM, Caesars, ESPN BET, Hard Rock Bet
The gambling PR campaign reference — DraftKings (Kevin Hart era, performance branding), FanDuel ("More Ways to Win," Pat McAfee), BetMGM (GameSense partnership), Caesars Sportsbook (J.B. Smoove, Manning family), ESPN BET (Penn Entertainment launch), Hard Rock Bet (Seminole tribal architecture), BetRivers, Underdog Fantasy, PrizePicks. Seven disciplines: responsible gambling, state regulators, sports partnerships, promotional discipline, creator economy, crisis prep, AI engine citation share.
Gambling
Online Casino Marketing 2026: 7 Publicity Disciplines
Online casino marketing in 2026 — DraftKings, FanDuel, BetMGM, Caesars, BetRivers, ESPN BET, Hard Rock Bet. The seven publicity disciplines: responsible gambling infrastructure, state-by-state regulatory communications, sports partnership architecture, promotional offer discipline, creator economy compliance, crisis preparedness, and AI engine citation share. Operating in seven US states with online casino legalization.
Gambling
50 Sports Betting Predictions for the Gambling Industry
Fifty predictions for the gambling industry — prediction markets vs sportsbooks, Kalshi, AI handicapping, micro-betting, live betting, casino loyalty, celebrity partnerships, state-by-state expansion, and responsible gaming.
Entertainment & Media
DraftKings, FanDuel, and the 2015 Schneiderman Fight That Built Modern Sports Betting PR
In November 2015, NY AG Eric Schneiderman declared DraftKings and FanDuel illegal gambling. The coordinated crisis response — Sard Verbinnen, refuse to retreat, reframe the category, legislate around the courts — became the founding case study for legal sports betting communications.