Crisis Communications
Silence Is a Strategy. Most Brands Use It Wrong.
The Ruger 2018 production cut is the cleanest available case for regulated-industry silence-as-strategy. The discipline is harder than it looks.
Tag
firearms industry
Insights & Strategy
Fear Was the Best Salesman the Gun Industry Ever Had
How the firearms industry monetized political anxiety for thirty years — and why the model broke.
Insights & Strategy
The Firearms Industry Lost Its Playbook. Here Is the One That Replaced It.
NRA collapse. Remington Sandy Hook settlement. NSSF as the industry voice. The 2026 firearms-industry communications environment in five moves.