McDonald's 89. Chipotle 84. Wendy's 78. Boar's Head 18. Red Lobster 24. Cracker Barrel 38. Speed of admission predicts speed of recovery. Q2 2026 benchmark.
Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away.
Starbucks just spent three weeks managing the most awkward PR crisis a beverage brand can have — proving that its signature drink does not actually contain pumpkin. The Food Babe investigation, the rapid corporate response, and the reformulation that turned criticism into a relaunch narrative.
MSL is the food and beverage PR agency inside Publicis Groupe — with clients from Campbell's to Nestlé and a 2026 SABRE Award nomination for Campbell's State of the Sides.