In July 2010, S.Pellegrino brought its global Live in Italian campaign to the U.S. \u2014 Ogilvy concept, Elliott Erwitt photography, six-city print buy. A textbook premium-beverage brand-defense case study.
Kellogg's June 2010 voluntary recall of 28 million cereal boxes \u2014 the canonical voluntary recall communications case study. What worked, what didn't, and how the discipline has changed.
The 2008-2009 Peanut Corporation of America salmonella outbreak — the canonical F&B food safety crisis case. 9 deaths, 700+ illnesses, 3,900+ product recalls, criminal convictions, and the regulatory restructuring that produced FSMA.
