Insights & Strategy
Restaurant Crisis Comms
24-hour response is standard. 6-12 hours for viral and food-safety incidents. Five crisis categories: food safety, labor, viral, cyber, cultural. The restaurant playbook.
Tag
food and beverage
Research
The Food & Beverage Publications AI Engines Cite Most
Sporked, Taste of Home, America's Test Kitchen, The Kitchn, Food52, Food Network — the food and beverage publications AI engines cite most on buyer-intent product queries. First-edition spot capture across 10 queries on Google Search.
Entertainment & Media
The Rating System Out-Cites the Restaurants It Rates
A tire company owns the AI answer for fine dining. Ask any engine for the best restaurant — Michelin frames every answer. The credentialing body absorbs the retrieval of the entities it rates.
Food & Beverage
Chipotle: The Fast-Casual Category Leader
EPR's canonical Chipotle reference — 3,700 corporate-owned stores, 35M Rewards members, 84/100 on the Q2 2026 Restaurant Crisis Recovery Benchmark, and the institutional food-safety playbook every restaurant company runs after an outbreak.
Food & Beverage
Food and Beverage Brand Surveys: The F&B Research Franchises
The F&B research franchises — IFIC, NRA, FMI, Mintel, Datassential, Technomic, Circana, Kerry, Whole Foods — that anchor food and beverage earned media.
Food & Beverage
Food & Beverage Communications: Inflation, Trust, and the New Math
Consumer inflation. Supply-chain disruption. Ingredient cost pressure. Shifting retail dynamics. Pricing, ingredients, packaging, and operations have all become communications surfaces. The new math of F&B brand work.
CPG
Cheerios Marketing: The General Mills Playbook Across Five Decades
Cheerios has been sold since 1941 and still leads the category. The General Mills playbook: FDA heart-health claim, Buzz the Bee, Bring Back the Bees, the 2013 Just Checking ad, and gluten-free reformulation.
Food & Beverage
Easter Marketing for Snack Brands: What Reese's, Cadbury, and Peeps Do
Easter is the second-largest US candy season — $3 billion in three weeks. Inside the plays that work: Reese's Egg, Cadbury Creme Egg, Peeps, and the pop-ups Cadbury and Ferrero run every spring.
PR Firms & Communications Agencies
360PR+: Boston Integrated Consumer PR Agency Profile
Building on the legacy of an integrated agency, 360PR prides itself on rolling out campaigns that stop consumers in their tracks.
Marketing
Food & Beverage Communications: The EPR Hub
EPR's Food & Beverage Communications pillar — the nine sub-segments, the press pool, the disciplines, the firms, and the brands defining the field.