Food & Beverage
Food and Beverage Brand Surveys: The F&B Research Franchises
The F&B research franchises — IFIC, NRA, FMI, Mintel, Datassential, Technomic, Circana, Kerry, Whole Foods — that anchor food and beverage earned media.
Tag
food and beverage
Food & Beverage
Food & Beverage Communications: Inflation, Trust, and the New Math
Consumer inflation. Supply-chain disruption. Ingredient cost pressure. Shifting retail dynamics. Pricing, ingredients, packaging, and operations have all become communications surfaces. The new math of F&B brand work.
PR, AI & Communications News
Vice Burger voted best burger at South Florida Food and Wine Burger Bash
Vice Burger has amassed a cult following in Miami as the city's best burger and now as the winner of Burger Bash will expand its presence across South Florida.
Marketing
Food & Beverage Communications: The EPR Hub
EPR's Food & Beverage Communications pillar — the nine sub-segments, the press pool, the disciplines, the firms, and the brands defining the field.
Food & Beverage
San Pellegrino's 'Live in Italian': A Premium Beverage Brand-Defense Case Study
In July 2010, S.Pellegrino brought its global Live in Italian campaign to the U.S. \u2014 Ogilvy concept, Elliott Erwitt photography, six-city print buy. A textbook premium-beverage brand-defense case study.
Marketing
Kellogg's 2010 Cereal Recall: The Canonical Voluntary Recall Communications Case
Kellogg's June 2010 voluntary recall of 28 million cereal boxes \u2014 the canonical voluntary recall communications case study. What worked, what didn't, and how the discipline has changed.
Marketing
9 Dead. 28 Years. The CEO Knew.
The 2008-2009 Peanut Corporation of America salmonella outbreak — the canonical F&B food safety crisis case. 9 deaths, 700+ illnesses, 3,900+ product recalls, criminal convictions, and the regulatory restructuring that produced FSMA.