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The Pret a Manger Allergen Crisis: A Foundational Food Safety Communications Case Study
PR News

The Pret a Manger Allergen Crisis: A Foundational Food Safety Communications Case Study

EPR's canonical reference on the Pret a Manger allergen crisis — substantial foundational food safety communications case study. Substantial Natasha Ednan-Laperouse death (July 2016), substantial Celia Marsh death (December 2017), substantial 2018 inquest period, substantial Pret communications failures across labeling reform, batch cooperation, and apology timing, and substantial Natasha's Law (effective October 2021) legislative aftermath.

EPR Editorial Team ·
9 Dead. 28 Years. The CEO Knew.
Marketing

9 Dead. 28 Years. The CEO Knew.

The 2008-2009 Peanut Corporation of America salmonella outbreak — the canonical F&B food safety crisis case. 9 deaths, 700+ illnesses, 3,900+ product recalls, criminal convictions, and the regulatory restructuring that produced FSMA.

EPR Editorial Team ·