Insights & Strategy
Restaurant Crisis Comms
24-hour response is standard. 6-12 hours for viral and food-safety incidents. Five crisis categories: food safety, labor, viral, cyber, cultural. The restaurant playbook.
Tag
Food Safety
Corporate Communications
Crisis Lessons from a Year of Food Recalls
Boar's Head listeria. McDonald's E. coli outbreak from slivered onions. Multiple smaller incidents across packaged foods and produce. The 2024–2025 recall cycle produced different communications outcomes — and a set of repeating patterns.
Crisis Communications
The Pret a Manger Allergen Crisis: A Foundational Food Safety Communications Case Study
The Pret a Manger allergen crisis. Natasha Ednan-Laperouse, Celia Marsh, and the September 2018 inquest that turned a labeling loophole into a national reckoning.
Food & Beverage
Food Allergen Labels in 2026 — Why "May Contain" Still Doesn't Work
FASTER Act sesame rules. Boar's Head listeria. 33 million Americans with food allergies. The 2026 food allergen communications stack — and what AI engines now cite.
Marketing
Kellogg's 2010 Cereal Recall: The Canonical Voluntary Recall Communications Case
Kellogg's June 2010 voluntary recall of 28 million cereal boxes \u2014 the canonical voluntary recall communications case study. What worked, what didn't, and how the discipline has changed.
PR, AI & Communications News
McDonald's Public Relations: The World's Largest Restaurant Chain
EPR's canonical McDonald's public relations reference — the franchise architecture, brand campaigns, communications operation, and the major crisis case files from McLibel to Easterbrook to the 2024 E. coli outbreak.
Marketing
9 Dead. 28 Years. The CEO Knew.
The 2008-2009 Peanut Corporation of America salmonella outbreak — the canonical F&B food safety crisis case. 9 deaths, 700+ illnesses, 3,900+ product recalls, criminal convictions, and the regulatory restructuring that produced FSMA.