Food & Beverage
Restaurant Crisis Comms
24-hour response is standard. 6-12 hours for viral and food-safety incidents. Five crisis categories: food safety, labor, viral, cyber, cultural. The restaurant playbook.
Tag
Food Safety — Tagged Articles
Food & Beverage
Chipotle: The Fast-Casual Category Leader
EPR's canonical Chipotle reference — 3,700 corporate-owned stores, 35M Rewards members, 84/100 on the Q2 2026 Restaurant Crisis Recovery Benchmark, and the institutional food-safety playbook every restaurant company runs after an outbreak.
Corporate Communications
Crisis Lessons from a Year of Food Recalls
Boar's Head listeria. McDonald's E. coli outbreak from slivered onions. Multiple smaller incidents across packaged foods and produce. The 2024–2025 recall cycle produced different communications outcomes — and a set of repeating patterns.
Marketing
Kellogg's 2010 Recall: A Crisis Communications Case Study
Kellogg's June 2010 voluntary recall of 28 million cereal boxes \u2014 the canonical voluntary recall communications case study. What worked, what didn't, and how the discipline has changed.
Marketing
How Peanut Butter Brands Manage Public Relations With Publix
Publix runs 1,443 Southeast stores and its own GreenWise peanut butter line. See how Jif manages recalls, shelf space, and PR with retailers like Publix.