Insights & Strategy
Top 10 Sports Influencers — and the 4 Shifts That Rebuilt Endorsements
In 2017, Roger Federer was the top sports endorsement earner at $60 million. By 2025, Cristiano Ronaldo leads with a record $275 million. This article explores the four structural shifts—Saudi money, streaming deals, equity compensation, and athlete-owned brands—that have reshaped the economics of athlete influence, alongside the top 10 sports influencers of 2025.