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Formula 1 — Tagged Articles

Airwallex's McLaren F1 Takeover: A Sports Sponsorship Activation That Rewrote the OOH Playbook

Airwallex turned sports sponsorship from logo placement into a PR weapon — flipping 930 digital screens across Australia simultaneously to celebrate Lando Norris's championship win. The McLaren F1 takeover that rewrote the out-of-home activation playbook.

EPR Editorial Team · Jun 29, 2026

Social Media

How Sports Teams Use Social Media

Sports teams use social media to build a direct, sustained relationship with fans — bypassing the broadcast networks and the print press. League by league, platform by platform, and the content patterns that work.

EPR Editorial Team · May 9, 2013

Sports & Gaming

How Sports Leagues Became Media Companies

NFL $110B. NBA $76B media rights deal. F1 since Liberty Media. UFC + WWE under TKO. The major U.S. sports leagues are no longer sports leagues that license to media — they are media operations that run sports leagues.

EPR Editorial Team · Jul 12, 2012