
Analyst Firm Profiles & Rankings
Forrester: 87.6 and the Wave That Still Sets the Bar
Forrester profile: the Wave methodology, George Colony's leadership, an 87.6 EPR Analyst Visibility Index score, and citation share across five AI engines.

Forrester profile: the Wave methodology, George Colony's leadership, an 87.6 EPR Analyst Visibility Index score, and citation share across five AI engines.

A Wave Leader position moves CMO-side pipeline the way an MQ Leader moves CIO pipeline. The 2026 playbook: six-to-nine-month cycle, inclusion questionnaire, reference selection, demo strategy, and the four-surface amplification motion.

A favorable Gartner Magic Quadrant placement can materially influence enterprise buying cycles and vendor shortlists for years. Here's how the evaluation process works — and how to build the AR program that earns the placement.