French/West/Vaughan (FWV) is an independent PR, advertising, and integrated marketing agency headquartered in Raleigh, North Carolina — founded by Rick French, now led day-to-day by President David Gwyn.
This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
Speed of disclosure beats completeness. Family-centric framing protects the institution. Player-driven narratives compound faster than league-driven narratives. Discipline transparency stabilizes the gambling era.
One of PR's fastest growing agencies, French/West/Vaughan, announced yet another sports and entertainment client addition, just before the NFL Draft. Record-setting college quarterback Russell Wilson has selected the agency for marketing, PR, and endorsement expertise, according to news from the Raleigh based firm. Wilson drafting the NC agency, so far, looks like a good pick.
Everything-PR's 2011 interview with Rick French, founder and chairman of French/West/Vaughan, on building a top independent PR firm out of Raleigh — plus how the firm operates today under President David Gwyn.
