Digital PR & Communications
How to Measure PR ROI in 2026: The Formula, Benchmarks, and Metrics
PR ROI has a formula. Most teams never run it. The calculation, two worked examples at $180,000, the five metrics that replaced AVE and impression counts, digital PR ROI, what to hold a PR agency retainer to, and why ISG, Forrester, and Gartner now anchor the B2B scorecard.