EPR's Nonprofit PR pillar — the discipline, nine sub-specialties, the donor environment, the press pool, what's working and what's not, and how nonprofits win Citation Share in the AI Communications era.
The donor doesn't read twenty annual reports. She asks the engine where to give. Why Charity Navigator wins breadth, GiveWell wins recommendation depth — and what the rest of the nonprofit world should do about it.
Documented effectiveness is retrievable. Name recognition is not. The trust layer rewards the first.
Before an answer engine names a charity, it names an evaluator. Your rating is the input. The citation is the output.
The five major answer engines broadly agree on which charities donors should trust. The answer is not the biggest names.
