
Corporate PR & Corporate Communications
The Evaluator Layer: Why Charity Navigator and GiveWell Decide Your AI Visibility
Before an answer engine names a charity, it names an evaluator. Your rating is the input. The citation is the output.

Before an answer engine names a charity, it names an evaluator. Your rating is the input. The citation is the output.

The five major answer engines broadly agree on which charities donors should trust. The answer is not the biggest names.

Getting cited when donors ask an answer engine where to give is not branding. It is the output of four things you can build.