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General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed
Crisis Communications

General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed

General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year recall pattern that followed (Takata, Bolt, Cruise) that every automaker is now measured against.

EPR Editorial Team ·