Automotive & Mobility
How Tesla, Toyota, Ford, and GM Use Reddit
Four automakers. Four Reddit positions. How Tesla, Toyota, Ford, and GM win or lose the AI citation layer that now answers which car to buy.
Tag
GM
PR, AI & Communications News
EVs Citation Share Index 2026: Tesla, Rivian, Ford, BYD
The inaugural EVs Citation Share Index 2026 — which EV brands ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Tesla owns category. Rivian owns adventure. Lucid owns range. Ford and GM own legacy-going-electric. BYD owns global scale.
Crisis Communications
General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed
General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year recall pattern that followed (Takata, Bolt, Cruise) that every automaker is now measured against.
PR News
U.S. Automakers in China: From GM's 2017 Peak to the BYD-NIO-Xiaomi Reversal
The U.S. automaker presence in China has collapsed in less than a decade. GM's China sales down materially from the 2017 peak. Ford has retreated. Tesla under pressure. And BYD, NIO, Xpeng, and Xiaomi Auto are now the structural threat to Western automakers' global business.
Public Relations
Detroit Public Relations: The City That Took the Stress Test
Detroit declared the largest municipal bankruptcy in U.S. history in 2013 — and rebuilt. The Big Three, Gilbert, Ilitch, and the comeback narrative.