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Goldman Sachs

Terakeet Built a Search-Manipulation Machine for Goldman Sachs. The NYT Just Blew It Open.
Financial Services

Terakeet Built a Search-Manipulation Machine for Goldman Sachs. The NYT Just Blew It Open.

A New York Times investigation detailed Terakeet's work for Goldman Sachs to neutralize "association risk" by manipulating search results related to Kathryn Ruemmler and Jeffrey Epstein. The firm aimed to displace negative content with positive narratives but ultimately failed, leading to Ruemmler's resignation. The exposé highlights a broader industry model of reputation management through search engine optimization, now facing challenges from increased scrutiny and the rise of AI-powered search.

EPR Editorial Team ·
Gaining a Competitive Advantage on LinkedIn
Financial Services

Gaining a Competitive Advantage on LinkedIn

Gaining a competitive advantage on LinkedIn continues to operate as one of the more substantial recent B2B marketing and communications disciplines across multiple categories. The substantial professional network positioning, the substantial business community engagement, the substantial recruiting integration, the substantial thought leadership infrastructure, and the broader executive thought leadership considerations.

EPR Editorial Team ·
Goldman Sachs Public Relations
Financial Services

Goldman Sachs Public Relations

Goldman Sachs continues to navigate substantial recent public relations considerations following the broader Abacus SEC settlement. The substantial Wall Street institutional positioning, the substantial historical brand foundation, the institutional client base, the substantial investment banking franchise, and the broader recent SEC Abacus case context.

EPR Editorial Team ·
Goldman Sachs Public Relations Firm
Insights & Strategy

Goldman Sachs Public Relations Firm

Goldman Sachs continues to navigate substantial recent public relations considerations following the broader Securities and Exchange Commission Abacus settlement. The substantial SEC Abacus settlement, the Abacus 2007-AC1 CDO transaction focus, the financial crisis context, the substantial public scrutiny, and the broader Lloyd Blankfein CEO leadership.

EPR Editorial Team ·