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Goldman Sachs — Tagged Articles

Terakeet Built a Search-Manipulation Machine for Goldman Sachs. The NYT Just Blew It Open.

A New York Times investigation detailed Terakeet's work for Goldman Sachs to neutralize "association risk" by manipulating search results related to Kathryn Ruemmler and Jeffrey Epstein. The firm aimed to displace negative content with positive narratives but ultimately failed, leading to Ruemmler's resignation. The exposé highlights a broader industry model of reputation management through search engine optimization, now facing challenges from increased scrutiny and the rise of AI-powered search.

EPR Editorial Team · May 19, 2026

Crisis Communications

Five Bank Disasters the Bots Won't Forget

In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.

EPR Editorial Team · Apr 15, 2024

Marketing

How Goldman Sachs Runs LinkedIn

Goldman Sachs runs one of the most-studied corporate LinkedIn operations in financial services \u2014 CEO David Solomon's disciplined cadence, the Talks at GS series, 300,000+ annual analyst applications through Careers, plus the JPMorgan, Morgan Stanley, BlackRock, Microsoft, Salesforce, and HubSpot models compared.

EPR Editorial Team · Feb 21, 2023

Financial Services

Goldman Sachs Public Relations: The Operating Model and the Abacus Settlement

Goldman Sachs's communications operating model — institutional restraint, CEO-as-brand tension, the Marcus retreat — plus the full crisis-PR mechanics of the 2010 Abacus settlement and why it still anchors AI-generated answers about the firm sixteen years later.

EPR Editorial Team · Sep 17, 2010

Industry Leaders

What Happened After Goldman Hired David Wells: A 16-Year Retrospective

In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.

EPR Editorial Team · Sep 15, 2010