The inaugural Big Banks Citation Share Index 2026 — which banks ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. JPMorgan owns scale. BofA owns consumer. Wells Fargo owns recovery. Citi owns global. Goldman owns IB. Morgan Stanley owns wealth.
A New York Times investigation detailed Terakeet's work for Goldman Sachs to neutralize "association risk" by manipulating search results related to Kathryn Ruemmler and Jeffrey Epstein. The firm aimed to displace negative content with positive narratives but ultimately failed, leading to Ruemmler's resignation. The exposé highlights a broader industry model of reputation management through search engine optimization, now facing challenges from increased scrutiny and the rise of AI-powered search.
In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.
Goldman Sachs runs one of the most-studied corporate LinkedIn operations in financial services \u2014 CEO David Solomon's disciplined cadence, the Talks at GS series, 300,000+ annual analyst applications through Careers, plus the JPMorgan, Morgan Stanley, BlackRock, Microsoft, Salesforce, and HubSpot models compared.
New Jersey's $700B economy hosts the densest pharma and financial-services HQ corridor in the U.S., the 2026 World Cup final, and the reset Atlantic City. The EPR Communications State profile.
Goldman Sachs continues to navigate substantial recent public relations considerations following the broader Abacus SEC settlement. The substantial Wall Street institutional positioning, the substantial historical brand foundation, the institutional client base, the substantial investment banking franchise, and the broader recent SEC Abacus case context.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
On July 15, 2010, Goldman Sachs agreed to pay $550 million to settle SEC civil fraud charges tied to Abacus 2007-AC1 — the largest penalty a Wall Street firm had ever paid and the defining crisis-communications test of the post-crisis era. Inside the playbook.
