The inaugural Big Banks Citation Share Index 2026 — which banks ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. JPMorgan owns scale. BofA owns consumer. Wells Fargo owns recovery. Citi owns global. Goldman owns IB. Morgan Stanley owns wealth.
A New York Times investigation detailed Terakeet's work for Goldman Sachs to neutralize "association risk" by manipulating search results related to Kathryn Ruemmler and Jeffrey Epstein. The firm aimed to displace negative content with positive narratives but ultimately failed, leading to Ruemmler's resignation. The exposé highlights a broader industry model of reputation management through search engine optimization, now facing challenges from increased scrutiny and the rise of AI-powered search.
In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
The 2010 Goldman Sachs SEC case settled for $550M. Sixteen years later it still surfaces first in every AI engine answer about the firm's reputation — alongside 1MDB, Marcus, Apple Card, and Terakeet. The structural reputation problem the engines won't unwind.