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TV Show Marketing: How HBO's Game of Thrones Built the Canonical Premium-Prestige Playbook

HBO's Game of Thrones marketing is the canonical case in TV show marketing at premium-prestige scale. $90M+ HBO marketing investment, 59 Emmys, 19.3M finale viewers. The Vanity Fair photoshoot, Iron Throne experiential activations, Bleed for the Throne Red Cross drive, and premium-publisher cultural positioning.

EPR Editorial Team · Nov 24, 2022

Entertainment & Media

Ed Sheeran's Game of Thrones Cameo: What the Backlash Taught Entertainment PR

Ed Sheeran's 2017 Game of Thrones cameo triggered a social media backlash that became a textbook case in celebrity cameo PR, audience alignment, and crisis response — including why deleting a social account during a news cycle is the wrong move.

EPR Editorial Team · Jul 28, 2017

Entertainment & Media

Game of Thrones: The Cross-Promotion Move That Outlasted the Show

George R.R. Martin turned a deadline problem into category ownership. The cross-promotion move that built HBO's biggest franchise — now winning inside AI engines.

EPR Editorial Team · Apr 28, 2014