Public Relations
Public Relations as a Critical Aspect of Health Institutions
Public relations is important to hospitals because it helps them establish themselves as the leaders in the health services field.
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Healthcare Communications — Tagged Articles
Healthcare
EpiPen: $100 To $600 In Seven Years
The Mylan EpiPen pricing crisis of 2016 — from $100 in 2009 to $600+ in 2016, the congressional hearings, the defensive CNBC interview, the generic EpiPen response, the eventual Viatris merger. Four enduring lessons for pharmaceutical crisis communications.
Healthcare
The Johnson & Johnson Tylenol Recall Era: A Crisis Communications Reference
EPR's reference on the 2009-2011 Johnson & Johnson Tylenol recall cycle — more than 288 million units across 50+ recalls. The modern companion case study to the famous 1982 Tylenol cyanide crisis masterclass, with the contrast between the two response operations.