PR, AI & Communications News
A Guide to Customer Acquisition
Customer acquisition has become more expensive in nearly every B2C and B2B category. Five operating patterns separate efficient acquisition from inefficient in 2019.
Tag
HubSpot
Enterprise SaaS
Why Dublin Became One of SaaS's Most Important Cities
HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.
Enterprise SaaS
Content Marketing Best Practices — How HubSpot, Mailchimp, and Buffer Built Their Content Machines
Three B2B software companies built content-marketing infrastructure that would define the discipline. HubSpot anchored on "inbound marketing" category creation. Mailchimp built distinctive brand voice. Buffer built radical transparency. Three doctrines, one shared insight: content marketing is the growth strategy, not a sub-function beneath it.