B2B Marketing
Sales Navigator vs ZoomInfo, Apollo, and Lusha
LinkedIn Sales Navigator vs ZoomInfo, Apollo, Lusha — the $4B+ sales intelligence category. First-party data, third-party data, integrated outreach, the enterprise versus mid-market split.
Tag
HubSpot
Enterprise SaaS
The Tech & B2B SaaS Citation Share Study
The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
Enterprise SaaS
HubSpot's Biggest Challenge Isn't Salesforce. It's ChatGPT.
HubSpot invented inbound marketing. Now HubSpot is publicly arguing that AI search is rewriting it — and quietly rebuilding for a world where the chatbox replaces the search box.
Marketing
The SaaS Companies AI Mentions Most Often
HubSpot, Salesforce, Notion, Canva, Monday, Atlassian, Zendesk. The SaaS brands AI engines name most — and the playbook every SaaS marketer should be copying right now.
Marketing
Marketing Automation in 2026: HubSpot, Salesforce, Klaviyo, Braze, and the AI Integration Layer
Marketing automation in 2026 is the operating layer underneath everything — content, email, SMS, paid media, customer service. HubSpot, Salesforce, Klaviyo, Braze, Iterable. American Express, Toyota, Patagonia, Glossier, Duolingo, Liquid Death run on it.
Marketing
HUBSPOT, SERVICENOW, ATLASSIAN: B2B RETENTION WINS
B2B customer experience is the largest determinant of compounding revenue in SaaS. HubSpot, Monday.com, ServiceNow, Atlassian — onboarding discipline, retention, community, and net revenue retention.
Email Marketing
Content and Email Marketing Are One Stack: HubSpot, Mailchimp, Klaviyo, Substack, Glossier
Content and email marketing are no longer separate functions. HubSpot, Mailchimp, Klaviyo, Substack, theSkimm, Morning Brew, Patagonia, American Express, Glossier — the brands compounding in 2026 operate them as a single integrated owned-media stack.
Marketing
Innovation in Marketing and Operations: The AI-Era Operating Stack Marketing Teams Actually Run in 2026
Marketing ops in 2026 — the four-layer AI stack: ChatGPT Enterprise, Claude for Work, Adobe Firefly, HubSpot Breeze, Salesforce Einstein, plus GEO measurement (Profound, Evertune). McKinsey ranks marketing #1 for AI ROI.
PR News
How HubSpot Built the Canonical Customer Acquisition Machine of the Modern Era
HubSpot built the canonical customer acquisition machine — coined "inbound marketing," built HubSpot Academy, runs the State of Marketing research, and grew to 250,000+ customers across 135 countries. The discipline is repeatable. The patience is the multiplier.
Enterprise SaaS
Why Dublin Became One of SaaS's Most Important Cities
HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.