The foundational playbook on analyst relations in 2026. Gartner, Forrester, IDC, the Tier 2, the boutique tier — what AR is, who runs it, what it costs, and the new motion coordinated with PR and GEO.
IDC: 82.3 — the citation floor for tech analyst authority. MarketScape and Forecast methodology, Crawford Del Prete leadership, AI engine citation across five engines.
Engine-by-engine citation share for Gartner, Forrester, IDC, HFS, ISG, and S&P 451 across ChatGPT, Claude, Gemini, Perplexity, AI Overviews.
The 2026 EPR Analyst Visibility Index scores Gartner, Forrester, IDC, HFS, ISG, and S&P 451 on how AI engines cite them across 120 prompts and five engines.
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.