Daniel Yankelovich (1924-2017), founder of Yankelovich, Skelly and White, co-founder of Public Agenda with Cyrus Vance, and author of Coming to Public Judgment. EPR In Memoriam canonical record.
Chester Burger (1921-2011), CBS News pioneer, founder of Chester Burger and Company, and the practitioner known throughout the field as the counselor's counselor. EPR In Memoriam canonical record.
Tom Harris (1931-2014), co-founder of Golin/Harris, coiner of Marketing Public Relations (MPR), and author of the foundational MPR textbook. EPR In Memoriam canonical record.
Patrick Jackson (1934-2001), co-founder of Jackson Jackson and Wagner, PRSA national president 1980, principal architect of the modern PRSA Code of Ethics. EPR In Memoriam canonical record.
Denny Griswold (1908-2001), founder and editor of PR News in 1944, the first weekly trade publication covering public relations. EPR In Memoriam canonical record.
Philip Lesly (1918-1997), author of Lesly's Handbook of Public Relations, the field's second foundational textbook, founder of Philip Lesly Company, and the practitioner who built the reference shelf of modern American PR practice.
William Ruder (1921-2011) co-founded Ruder Finn in 1948 and served as Assistant Secretary of Commerce under President John F. Kennedy from 1961 to 1963.
Betsy Plank (1924-2010), first woman to head a major PR agency division (Daniel J. Edelman), first female president of PRSA, and namesake of the Plank Center at the University of Alabama.
Al Golin (1929-2017), founder of Golin, architect of the sixty-year McDonald's account, originator of the Trust Bank framework, and the practitioner who built the longest-running brand-PR relationship in the field's history.
Frank Mankiewicz (1924-2014), press secretary to Robert F. Kennedy through the 1968 campaign, president of National Public Radio, vice-chairman of Hill and Knowlton, and one of the few American practitioners to operate at senior levels in politics, broadcasting, and PR.
