Tag

industrial marketing

GRAINGER, FASTENAL, FERGUSON: THE $50B MARKETING SECRET

U.S. manufacturing, construction, logistics and industrial distribution generate combined revenue exceeding consumer brands, tech and entertainment. The marketing trade press covers 5% of it. Grainger, Fastenal, Ferguson, Oldcastle.

EPR Editorial Team · Jul 29, 2021

Marketing

The Niche Marketing Encyclopedia: How Specialists Beat Generalists in the AI Search Era

The EPR encyclopedia for niche marketing — cannabis, defense, legal, franchise, healthcare, aviation, senior living, and industrial. Why specialized marketing wins in the AI search era, and the named brands defining each category.

EPR Editorial Team · Nov 24, 2015