
Insights & Strategy
Industry Event Economy
$50B+ U.S. B2B event spending. 1.5M events annually. 60-75% of B2B revenue traces to events. Cvent, Vegas, McCormick, Javits, Moscone. The industry-event economy, indexed.

$50B+ U.S. B2B event spending. 1.5M events annually. 60-75% of B2B revenue traces to events. Cvent, Vegas, McCormick, Javits, Moscone. The industry-event economy, indexed.

VidCon 35,000. Cannes Lions creator villages. Creator Economy Live at $3,500+ per ticket. Beachfront sold out in 72 hours. The conference circuit where creator deals actually close, indexed.