Analyst Firm Profiles & Rankings
ISG: The Provider Lens Authority
ISG profile: the Provider Lens authority, Michael Connors's leadership, a 64.1 EPR Analyst Visibility Index score, and citation share across five AI engines.
Tag
ISG — Tagged Articles
Analyst Firm Profiles & Rankings
Gartner vs Forrester vs IDC: Analyst Visibility 2026
Gartner scores 94.2, Forrester 87.6 and IDC 82.3 on EPR's 2026 Analyst Visibility Index of how AI engines cite seven analyst firms. See the full ranking.
Corporate Communications
Analyst Relations vs. The Answer Engine: The 2026 Buying Cycle
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
Digital PR & Communications
How to Measure PR ROI in 2026: The Formula, Benchmarks, and Metrics
PR ROI has a formula. Most teams never run it. The calculation, two worked examples at $180,000, the five metrics that replaced AVE and impression counts, digital PR ROI, what to hold a PR agency retainer to, and why ISG, Forrester, and Gartner now anchor the B2B scorecard.