Tag

Johnson & Johnson

How J&J's Tylenol Response Defined Modern Crisis PR

The 1982 Tylenol crisis, involving cyanide-laced capsules, should have destroyed Johnson & Johnson's Tylenol brand. Instead, the company's swift, transparent, and consumer-first response became the enduring model for modern crisis communications, prioritizing consumer safety over financial cost and ultimately restoring brand trust and market leadership.

EPR Editorial Team · Jun 12, 2026

Communications States

New Jersey: The $700B Pharma-Finance Corridor

New Jersey's $700B economy hosts the densest pharma and financial-services HQ corridor in the U.S., the 2026 World Cup final, and the reset Atlantic City. The EPR Communications State profile.

EPR Editorial Team · Sep 14, 2017

Crisis Communications

The Johnson & Johnson Tylenol Recall Era: A Crisis Communications Reference

EPR's reference on the 2009-2011 Johnson & Johnson Tylenol recall cycle — more than 288 million units across 50+ recalls. The modern companion case study to the famous 1982 Tylenol cyanide crisis masterclass, with the contrast between the two response operations.

EPR Editorial Team · Oct 19, 2010