Tag

journalist relations

The PR-Journalist Relationship Is Different Now. Here's the New Map.

Three structural shifts changed media relations: AI citation authority, the newsletter layer, and a new outlet hierarchy. What the updated model looks like for 2026 and what to stop doing.

EPR Editorial Team · May 31, 2026

PR Insights & Public Relations Strategy

7 Tips for Your First Outreach Email

Seven things to get right in your first outreach email to a journalist — from establishing relevance to giving them a story that practically writes itself.

EPR Editorial Team · Apr 10, 2015