PR, AI & Communications News
Ketchum As We Knew It Is Gone
The 102-year-old PR brand is being folded into Golin under Matt Neale. Omnicom's post-IPG cleanup is rewriting the industry map.
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ketchum
Crisis Communications
Ketchum and Russia: A Decade of Kremlin PR and What Came After
Ketchum represented the Russian Federation 2006\u20132015 \u2014 a nine-year engagement worth $26M, anchored by the September 2013 Putin op-ed in The New York Times. The unwinding came after Crimea. The 2022 invasion of Ukraine produced the category-wide Western PR industry break.
Crisis Communications
The Brand Putin Built — And Where It Broke
Two decades of Western PR spend, a state-funded broadcaster, a Ketchum contract, staged imagery — and what the invasion of Ukraine compressed into a single sourced record.
PR, AI & Communications News
Mastercard #InternsWanted: The 2013 Social-Recruiting Campaign That Was a Decade Ahead
Mastercard's 2013 #InternsWanted social-recruiting campaign — six countries, Weber Shandwick, Ketchum, and APCO partner agencies, the cash-free framing seven years ahead of the broader payments-category vocabulary, and the early-talent pipeline that became a defined fintech strategic concern across the decade that followed.