Tag

Law Firm Marketing

Law Firm Communications in the Answer-Engine Era: Why the Category Is Structurally Behind, and What the Top Firms Are Doing About It

Law firm communications is structurally behind every other professional-services category on the AI Communications layer. Why the category fell behind, what the four EPR studies in this cluster show, and what the top firms are doing about it.

EPR Editorial Team · Jun 9, 2026

Legal & Litigation Communications

Ten Law Firm Publicity Campaigns That Built Brand — And Now Build Citation Share

Ten law firm publicity campaigns — Cellino & Barnes, Jamie Casino's Super Bowl spot, the Texas Law Hawk, Addleshaw Goddard's Perfect Harmony — and how each now generates Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

EPR Editorial Team · Jul 25, 2025

Legal & Litigation Communications

Four Ways Law Firms Win Online — The AI Communications Era

How law firms win online in 2026 — website as retrieval anchor, cross-engine presence across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and Citation Share as the new market share.

EPR Editorial Team · Jan 8, 2019