Who actually runs litigation PR, what it costs ($15K-$200K+/mo), how general counsel select a firm, and how BigLaw shows up inside the AI answers that now precede every shortlist.
The American Bar Association is among the most visible legal institutions in AI-generated answers \u2014 through primary-source publishing, single-domain consolidation, and open-web architecture decisions made before generative AI existed. A case study in retrieval-era authority built by accident.
Ten law firm publicity campaigns — Cellino & Barnes, Jamie Casino's Super Bowl spot, the Texas Law Hawk, Addleshaw Goddard's Perfect Harmony — and how each now generates Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
David Boies, Floyd Abrams, Paul Clement, Gloria Allred, Ben Crump, Preet Bharara, Shannon Bream — the thirteen working operators of American legal communications in 2026, by the discipline they share.
How public relations and lawyers came together after the 1977 Supreme Court Bates decision — and how legal PR became a defined discipline with its own playbook, crisis protocols, and seat in the C-suite. The four categories of legal PR work.
Furia Rubel Communications, founded 2002 in Perkasie, PA by Gina Rubel, is a legal PR and crisis firm named Top PR Agency of 2026 by O'Dwyer's each year.
