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LEGO — Tagged Articles

How Influencer Marketing Rewired the Kids' Economy

How creator-driven content replaced Saturday morning cartoons — and why kids' influencer marketing now builds AI citation infrastructure that traditional advertising never could. Ryan's World, LEGO, and what the model means for brands.

EPR Editorial Team · Apr 3, 2026

Marketing

How LEGO Built Community-Led Social Media Marketing at Consumer Scale

LEGO is the canonical case in community-driven social media marketing at consumer scale. 70M+ combined followers, LEGO Ideas user-generated product platform, AFOL community, BrickLink marketplace, LEGO Masters TV franchise. The community produces the content. The brand amplifies it.

EPR Editorial Team · Mar 11, 2021