Technology
Tech Brand Surveys: The Technology Research Franchises
The technology research franchises — Salesforce, HubSpot, Microsoft, IBM, Cisco, Adobe, Workday, ServiceNow, Snowflake, Stack Overflow, Gartner, Deloitte, McKinsey — that anchor tech.
Tag
Market Research
Hospitality
Hotel Brand Surveys: The Hospitality Research Franchises
The hotel and travel research franchises — J.D. Power, Hilton, Marriott, Booking.com, Expedia, Airbnb, Amex, AHLA, STR, Skift, Virtuoso, AAA — that anchor hospitality.
Food & Beverage
Food and Beverage Brand Surveys: The F&B Research Franchises
The F&B research franchises — IFIC, NRA, FMI, Mintel, Datassential, Technomic, Circana, Kerry, Whole Foods — that anchor food and beverage earned media.
PR, AI & Communications News
Heritage Owns U.S. Collectibles AI
Heritage Auctions ranks #5 with a Composite score of 62 in The Auction House Citation Share Index 2026. The index, which evaluates auction houses across six scoring signals, places Heritage behind Sotheby's, Christie's, Phillips, and Bonhams. Heritage's position reflects a collectibles-focused retrieval profile distinct from the art-and-decorative-arts category leaders.
Real Estate & PropTech
Luxury Real Estate: EPR's Coverage of Sotheby's, Compass, Christie's, Douglas Elliman, and the Industry
The Luxury Real Estate Brokerage Citation Share Index 2026 identifies which luxury real estate brokerages are most visible in AI engine search results, outlining six key signals and providing a scorecard for top firms like Sotheby's International Realty and Compass.
AI Visibility
AI Is the First Salesman in Luxury
For two decades, luxury expert Seth Semilof has observed the evolving landscape of high-end sales. Now, he notes a significant shift: artificial intelligence has become the "first salesman in the room," influencing ultra-high-net-worth buyers before they even engage with a broker. In partnership with 5W AI Communications, Haute Living conducted "The AI Concierge Report," a study examining how AI engines recommend branded residences. The findings reveal that a few key brands dominate AI answers, while others, despite their prestige, are largely overlooked. This consolidation of AI recommendations poses a critical challenge and opportunity for developers, brands, and brokers in the luxury market, emphasizing the new importance of AI presence as asset protection and a sales tool.
Insights & Strategy
How Nielsen Built the Canonical Research Design Discipline Over a Century
Nielsen is the canonical case in research design at industrial scale. Founded 1923, built the most-cited consumer-behavior research methodology of the 20th century — the Nielsen Ratings, the Consumer Panel, the cross-platform measurement infrastructure that has shaped marketing decisions for over a century.
Technology
Spotify Wrapped: How First-Party Data Became the Canonical Market Research Marketing Asset
Spotify Wrapped is the canonical case in technology-as-market-research. 600M+ users get personalized year-end summaries built on proprietary listening data. The campaign generates 60B+ social impressions, measurable retention lift, and Citation Share dominance. Every brand sitting on data should study it.