Insights & Strategy
Why are there More Women than Men in PR?
It's not news that women dominate in terms of sheer numbers when it comes to PR.
Tag
marketing' — Tagged Articles
Insights & Strategy
Five PR Misconceptions That Wreck Programs in 2026
Five misreads that wreck PR programs — partnership vs. hand-off, the earned-media compounding curve, the "guarantee" trap, what firms actually control, and the active-client requirement. Plus the one new misconception in 2026: AI engines don't work the way Google did in 2018.
Gambling
Casino Crisis Communications: Parq Vancouver, Wynn Resorts and the Licensing Frame
Casino crisis communications runs under licensing scrutiny no other hospitality category faces. The Wynn Resorts 2018 misconduct disclosure and the 2018 Parq Vancouver case study — and what casino crisis comms requires.
Insights & Strategy
Marketing Healthcare Services to Baby Boomers
Baby Boomers control the majority of U.S. healthcare spend. Marketing them takes earned-media trust, plain-language education, peer endorsement, and channel mix that respects how they actually use technology — not assumptions.
Insights & Strategy
What makes a good marketing manager?
Being a marketing manager is a challenging role with a lot of responsibility.
Insights & Strategy
Emerging Trends in Modern Public Relations
The trends reshaping modern PR: data-centric storytelling, personalized pitching, measurement, influencer relations, and a real content strategy.
Marketing
Twitter Boosts Responsibility Profile by Targeting Political Bots
Twitter suspended a network of pro-Saudi accounts after the Khashoggi killing. The easy bots came down. The sophisticated networks are still running.
Marketing
What Happened to 360i: The Digital Agency Now Inside Dentsu Creative
360i is a digital marketing company and was founded in 1998 by David Williams and Bryan Kujawski in Atlanta.
PR, AI & Communications News
Trump, Fox News, and the Emerging Network-PR Strategy
A CNN headline this week: "Donald Trump is Fox News' Top PR guy." Four months in, the defining feature of the Trump White House press operation is a media-relations strategy that runs almost entirely against the traditional press corps and almost entirely in favor of a single friendly cable network. The Muir interview, the amplification loop, and what it means for the network press.