Marketing
Fitness Brand PR in 2026
Whether it's a small gym or a large fitness brand, marketing is one of the most important segments of its business operations.
Tag
marketing'
Marketing
What Is a Call to Action (CTA) and Why It Matters
A Call to Action (CTA) is the specific request a brand makes at any marketing touchpoint. The CTA hierarchy by audience state, the brand cases demonstrating CTA discipline at scale, and the six design disciplines that compound.
Food & Beverage
Independent Restaurant Marketing: The 2026 Operating Playbook
660K US restaurants. Independents = 70% of locations. Chipotle, Cava, Sweetgreen apply chain pressure. The 2026 playbook: GBP, Resy, Eater, AI engine retrieval.
PR, AI & Communications News
What Are The Next Best PR Steps
Plenty of companies at the start of the pandemic decided to take a protective approach by holding back on promotional and marketing efforts.
Marketing
Effective Marketing Tactics for Small Budgets 2026: Seven Plays, Named B and C-Tier Exemplars
Seven marketing tactics that earn their cost on a small budget in 2026 — with named B and C-tier brand exemplars for each. Mercury, Ramp, Linear, Resend, PostHog, Plain, Loops on the B2B side; Magic Spoon, Olipop, Poppi, Graza, Omsom, Ghia on consumer.</excerpt
Marketing
How to Use Emotional Marketing Online
Emotional marketing at scale is the marketing discipline most often discussed and least often executed at the standard required. Coca-Cola's Hilltop, polar bears, and Holiday Truck. McDonald's I'm Lovin' It and Famous Orders. Nike's Just Do It, Jordan, and Kaepernick. The three canonical cases and what brand and PR teams across the broader category should be taking from them.
Marketing
Inclusive advertising
To avoid appearing desensitised, common human values, irrespective of age, gender and ethnicity should be amplified in marketing.
