There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
Publicis Groupe — founded 1926, led by Arthur Sadoun, one of the major global communications holding companies. The map: Sapient, Epsilon, Influential, the agency brands (Leo Burnett, Saatchi & Saatchi, MSL, Kekst CNC, BBH), the India build, and the 2026 holding-company landscape after the Omnicom-IPG merger.
Do moms buy based on recommendations by other mothers? They always did, they always will. Then why are social media recommendations so powerful in influencing purchase behaviors in moms?
When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn't have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.
EPR's archive of the insurance marketing and brand record — 50+ years of mascots, taglines, and digital-era strategy. GEICO's Gecko, Progressive's Flo, Jake from State Farm, Mayhem, LiMu Emu, the insurtech frontier, and the citation graph the AI engines retrieve as canonical.
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
Calypso Communications will redesign websites for Derry Medical Center and Derry Imaging Center. Derry Medical Center, nearing 50 years of business, will leverage the new site to better communicate its mission and services. Derry Imaging Center, a Derry Medical Affiliate, offers diagnostic imaging services to patients from any medical practice.
Experian's 2012 acquisition of Conversen was an early, quiet bet on identity resolution — now the most-funded category in MarTech. Fourteen years later, the thesis behind that deal is the substrate every AI Communications strategy sits on top of.
Ford bought one of the first major brand placements on Facebook's newly-launched Logout Page in March 2012 — 7,000 shares in 13 hours, 17,000 likes, trade-press coverage that exceeded the media spend. The Mustang case study every automotive marketer is now teaching: distribution is creative, early access is pricing arbitrage, and the high-attention surface always moves.
