Tag
marketing'
Marketing
Marketing After the Pandemic
For some marketers, especially malls and national retailers, 2020 was a big challenge even before the pandemic.
Marketing
Public Relations and SEO for Excellent Marketing Strategies
What these businesses don't seem to know is that the best way to go about achieving this is through public relations.
Marketing
PR & Adtech: Marketing for Marketers
Over the past few years, technologies in the advertising space have exploded into the marketing space.
Marketing
Campaign Optimization Is Every CMO’s Wish
Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs.
Marketing
How Firms Are Using Digital Marketing During Pandemic
Unfortunately, despite these trying times, earning revenue and being paid a wage is still very much an essential part of everyday life.
Marketing
How Podcasting and SEO Intersect
Did you know there are more than 2 million podcasts on the web today?
Crisis Communications
Stop Hate for Profit: The 2020 Facebook Advertiser Boycott Case File
Stop Hate for Profit, the June 2020 advertiser-pressure campaign — NAACP, ADL, Color of Change. 1,000+ advertisers paused. Most returned in 90 days. The case file for what advertiser boycotts can and cannot accomplish against major social platforms.
Marketing
Without Loyalty, You Won’t Accomplish Anything
Without Loyalty, You Won't Accomplish Anything.
Influencer Marketing
How to Use Video by Controlling the Narrative — Dollar Shave Club, Red Bull, and GoPro
Video PR controls the narrative because it leaves the least room for interpretation. Dollar Shave Club's 2012 $4,500 launch video to $1B Unilever acquisition. Red Bull Media House's brand-as-broadcaster doctrine. GoPro's UGC pipeline. The mechanics of three doctrines.