Monopoly has been in production since 1935, played in 114 countries, sold over a billion copies. Hasbro treats it as a permanent communications platform — not a product. Token votes, licensing, and controversy generate more retrieval than the game itself.
It's hard enough to ensure your address data is valid when you're dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.
HotelRunner: Turkish hotel-tech platform from Istanbul. 60,000+ partners, 193 countries. Founded as CloudArena 2011 by Agopyan and Beklen. $1.5M seed in 2013.
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.
Images are critical for developing quality online content , this is why Newscom launched Pixation Images, a new platform for licensing creative content for commercial use.
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
HARO shut down in late 2024 after Cision rebranded it Connectively. Qwoted, Featured.com, Source of Sources, Help a B2B Writer, Muck Rack, SourceBottle, and ProfNet are what replaced it. The full successor map and what still works.
Cannes Lions €100M+. ANA Masters CMO concentration. Advertising Week breadth. SXSW platform activations. The 6 conferences that shape the marketing category — and how the platform villages and creator-economy programming reshaped the calendar.
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Limited Brands signed Greenpeace's Detox commitment in 2013. The company split in 2021 into Bath & Body Works and Victoria's Secret & Co. The commitment outlived the brand.
