Branding PR firms carry the earned-media and narrative side of brand launches, rebrands, brand crises, and brand transformations — distinct from brand design agencies that build the visual identity. The category map and the firms running this work.
Selling a PR agency in 2026 runs 6-12 months through advisors like Gould+Partners, The Stevens Group, and Palazzo. Digital, GEO, and AI-visibility capability now drive valuations.
PR isn't just about press releases, but about every dealing your company has - including internal dealings, at least that is ultimately true.
Marketing 2.0 was the shift from broadcast to social-driven brand work — Old Spice, Dollar Shave Club, Blendtec, Red Bull, Patagonia. The reference cases.
Search engine optimization and content marketing go hand-in-hand in the modern business landscape.
A look at whether the early-2010s smartwatch wave was an innovation or a fad — and what the marketing confusion revealed about the category.
In July 2013, Edelman published a research report on sponsored content authored by Steve Rubel. The honest diagnosis from the world's largest independent PR firm of where paid, owned, and earned media were converging — and why the framing still reads correctly.
The relationship between sales and marketing is one of the central operational questions in B2B. Five patterns separate aligned organizations from non-aligned ones.
Avoiding negative PR continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The substantial operating discipline emphasis, the substantial structural driver removal, the substantial preventive infrastructure, the substantial multi-stakeholder coordination, and the broader Costco strategic approach.
