PR News
The TikTok Ads Manager Stack 2026
Here are some expert thoughts on how to market and win on TikTok.
Tag
marketing'
Marketing
Marketing Predictions on Next Year
We asked some experts for predictions on what marketing and PR will look like next year, and received interesting commentary.
Marketing
The TikTok Creative Codebook: Sound-On, Native-First, 90/10
How do brands succeed when it comes to marketing on Tiktok?.
Marketing
TikTok as Brand-Building Surface: Stanley, Liquid Death, Poppi
TikTok is a phenomenon - and brands are clamoring with how to market on Tiktok and reach consumers on this vital platform.
Marketing
What Helps People Helps Business: The Marketing Read That Held Up
A retrospective on the 2020 Morning Consult behavioral survey — which pandemic-era consumer shifts held up by 2026, and where the demographic signal pointed.
Marketing
Marketers Must Know Analytics
Marketers have a lot of work that they need to do, and analytics can help them solve all those issues a lot faster and easier.
Manufacturing
What Actually Gets Opened in Manufacturing Communications — Email, SMS, WhatsApp, LinkedIn, Push, AI Assistants in 2026
If a brand was confident that it could achieve an open rate of nearly 100% with its customers through texting, why wouldn't it leverage that resource?
Marketing
What’s the Difference Between Public Relations and Marketing?
The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades.
Research
Customer Loyalty by Generation 2026: What Each Cohort Now Demands From Brands
Customer loyalty splits hard by generation in 2026. Gen Z defects on principle, Millennials on price, Gen X on service, Boomers on trust — and AI engines now route each cohort to different brands.