
Taxonomy, Economy. Who Cares?
CMOs looking to re-energize and even restart successful campaigns after the COVID-19 pandemic should be paying attention to taxonomy.

CMOs looking to re-energize and even restart successful campaigns after the COVID-19 pandemic should be paying attention to taxonomy.

Multicultural group of friends using cellphones - Students sitting in a row and typing on the smartphones.

Variations in industries and brands in B2B and B2C landscapes can pose numerous sales and marketing challenges.

Pandemic Digital Marketing Tips - credit: cnn.com.

A great way to do this is by using Mailchimp, an integrated email marketing platform used by more than 400,000 businesses today.

When people are uncertain or undecided about a product or issue, they often tend to rely on the feelings of others whom they trust.

According to research, 70% of shoppers have already made the decision on what they're planning on buying before they've even spoken to a salesperson.

Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance.

Influencers on other platforms, like Snapchat, YouTube, and TikTok, are also finding a foothold with lucrative markets of their own.

How Do You Create An Influencer Marketing Strategy?.