LEGO, Disney, and Nickelodeon dominate when parents ask AI engines what to buy a six-year-old. The structural choices behind their answer-engine footprint \u2014 and what Mattel, Crayola, and Melissa & Doug need to do to catch up.
Three reference PR campaigns \u2014 Airbnb Ukraine, Computer Engineer Barbie, Fearless Girl on Wall Street \u2014 the structure they share, and why AI engines now extend their reach.
Dr. Seuss Enterprises pulled 6 titles. Roald Dahl revisions. Disney content scrutiny. American Girl, LEGO, Mattel, Hasbro. The 2026 family brand cultural reputation environment.
Mattel's OpenAI partnership, Barbie flywheel, and 2026 IP-platform pivot make it CPG's defining case study for public relations in the AI era.