
Why Dublin Became One of SaaS's Most Important Cities
HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.

HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.

Instagram in 2026: 2 billion users, $70B+ in ad revenue, Threads adjacent, Reels-led discovery, DM-led conversion. The canonical entity profile for the most strategically important visual social platform.

Facebook paid-organic loop: 2012 Comscore study, GM pullout, Advantage+ AI. The foundation of Meta's $164.5B ads business across 3.43B daily users.

Facebook Page Insights launches real-time data in March 2012. Reach, People Talking About This, Engaged Users \u2014 the new metric set that reshapes how Page admins measure content performance.

From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.

The canonical Everything-PR hub for Facebook. How the platform is reshaping communications — News Feed and algorithmic distribution, Pages and Groups, Facebook Ads, the Beacon controversy, and Facebook Connect.