Social Media
How Brands Use Instagram: Reels, Stories and Shopping
Learn how brands use Instagram in 2026: Reels for discovery, Stories for loyalty, shopping tags and creators, with Meta data and real brand examples.
Tag
Meta — Tagged Articles
Social Media
Instagram in 2026: The Visual-Social Platform
Instagram in 2026: 2 billion users, $70B+ in ad revenue, Threads adjacent, Reels-led discovery, DM-led conversion. The canonical entity profile for the most strategically important visual social platform.
Social Media
Facebook Marketing and Communications in 2026
The canonical Everything-PR hub for Facebook. How the platform is reshaping communications — News Feed and algorithmic distribution, Pages and Groups, Facebook Ads, the Beacon controversy, and Facebook Connect.
Social Media
Do Facebook Hashtags Work? What Meta's Own Documentation Says
Meta names excessive hashtags as a spam signal and never lists them as a ranking factor. What Facebook hashtags actually do in 2026 — plus the campaign hashtags that worked anyway.
Social Media
InstaKids: Marketing to Children on Instagram
The kidfluencer economy, the regulatory gap, and the psychological fallout. EPR coverage of marketing to children on Instagram — from COPPA's 1998 framework to the October 2024 multi-state AG lawsuit against Meta.
Social Media
Threads: Meta's X Alternative and the Text-Social Reset
Threads is Meta's text-first social platform, launched July 5, 2023. Meta announced 500M+ MAU in June 2026, with mobile DAU passing X. Built on the Instagram graph, led by Adam Mosseri.
AI Communications
Meta AI Lands In Israel — In Hebrew, Inside WhatsApp
Meta AI is now live in Israel — native Hebrew, integrated into WhatsApp. The biggest single AI distribution event in Israeli consumer history, quietly shipped.
Crisis Communications
Wells Fargo Took 7 Years. Meta's Still Counting.
Serious reputation issues demand a difficult question: how long until full recovery? Data from major cases like Wells Fargo, Volkswagen, and Meta shows varied and often lengthy reputation recovery timelines, typically 3 to 7 years. Factors like fixing underlying issues, leadership changes, and regulatory closure influence speed. This article explores realistic expectations and offers implications for crisis planning, emphasizing sustained, operationally-grounded efforts over quick fixes.
Public Affairs & Government
California's Economy and Politics: The $3.9T State
California is a $3.9T economy anchored by the AI industry, Hollywood, and agriculture. This profile covers the state's economic and political landscape, with links to EPR's Los Angeles, San Francisco, and San Diego PR firm directories.
Social Media
WhatsApp: From 800 Million Users to 3 Billion — and the Meta Era
A new member of successful communications apps is now here - WhatsApp now has 800 million active users.