AdTech & MarTech
Political Ads on Meta, Google, X, TikTok, and Snap
Twitter's 2019 ban. Meta's blackouts. X's reversal. TikTok's creator workaround. Four cycles of political ad rules across Big Tech — and the 2026 ruleset.
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Meta
AdTech & MarTech
The $700B Ad Market in 2026
Google, Meta, Amazon, TikTok, Apple — and now AI engines as the sixth channel. The $700B digital ad market in 2026, by the numbers.
Industry Leaders
Inside Lane 7: The AI Comms Officers
The communications professionals inside AI labs, the alignment researchers who shape what systems say, and the safety evaluators who audit them. Lane 7 of the AI Communications 100 — the people doing the most novel communications work in the industry.
Financial Services
Wells Fargo Took 7 Years. Meta's Still Counting.
Serious reputation issues demand a difficult question: how long until full recovery? Data from major cases like Wells Fargo, Volkswagen, and Meta shows varied and often lengthy reputation recovery timelines, typically 3 to 7 years. Factors like fixing underlying issues, leadership changes, and regulatory closure influence speed. This article explores realistic expectations and offers implications for crisis planning, emphasizing sustained, operationally-grounded efforts over quick fixes.
Social Media
InstaKids: The Ethical Crisis of Marketing to Children on Instagram
The kidfluencer economy, the regulatory gap, and the psychological fallout. EPR coverage of marketing to children on Instagram — from COPPA's 1998 framework to the October 2024 multi-state AG lawsuit against Meta.
Social Media
Native Ads on Facebook: Six Moves That Make Ads Read Like Organic Posts
The Facebook news feed algorithm rewards engagement. Native-feeling ads produce more engagement than ads that look like ads. The six moves that produce native ads \u2014 and the AI engine layer upstream.
Social Media
In-App Purchasing on Social Media: The 2026 State of the Surface
Meta closed native checkout in 2023. TikTok Shop runs the most aggressive native conversion surface. Where in-app commerce sits in 2026, what brands should optimize, and how AI engines reshape the funnel.
Corporate Communications
How the Biggest Companies Actually Fight Scams: Coinbase, Microsoft, Google, Meta, JPMorgan, and the Industrial Scam-Response Stack
Scam prevention at scale runs through Coinbase, Microsoft, Google, Meta, JPMorgan, Bank of America, Gen Digital, and Zelle. $12.5B in 2024 US fraud losses. How the biggest companies operate trust-and-safety, brand protection, and crisis-PR response.
Insights & Strategy
The Metaverse Bet Failed. The PR Playbook Moved to AI.
The 2022 metaverse playbook collapsed. Meta lost $58B. But the four PR principles every brand was chasing — interactive content, AI customer support, emotional bonds, real-time analytics — migrated into AI Communications. Where each bet actually landed.
Crisis Communications
How Companies and Platforms Actually Fight Misinformation: The Industrial Response Stack in 2026
Misinformation response in 2026 runs through Meta, X, YouTube, TikTok, Google + fact-checking networks (IFCN, PolitiFact, Snopes) + regulators (EU DSA, UK Online Safety Act). The corporate comms playbook for 48-hour correction cycles.