DEI at mid-market companies ($10M–$1B revenue) has become a board-level agenda item over the past year. Where the pressure is coming from, what the operational playbook actually looks like, and where mid-market companies get it wrong.
The UK ASA's gender stereotyping rule is the operative regulatory standard for advertising — and a forecast for other major markets. A 2026 playbook for mid-market CMOs, CEOs, and general counsel.
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The 2026 playbook for mid-market companies, Citation Share, GEO, and the five plays that move the metric.
Women in C-suite leadership at mid-market companies is a different problem from the Fortune 500 version. Five plays that move the number for mid-market CEOs, CHROs, and boards working the problem.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
The Revenue Communications framework — how PR, GEO, and AI visibility drive pipeline for mid-market companies. Nine sections, three sector playbooks, and the seven-dimension scorecard.