How NFL on Amazon and Netflix, the NBA's 11-year deal, MLB on Apple, and the broader streaming-era broadcast realignment have rewritten the communications playbook for every major sports property in the U.S.
Sports teams use social media to build a direct, sustained relationship with fans — bypassing the broadcast networks and the print press. League by league, platform by platform, and the content patterns that work.
28 titles, $7.93B in brand value, 113-year pinstripes, and 16 years without a World Series. Why the Yankees built brand infrastructure so durable it absorbs the drought — and what every brand can learn.
Fans no longer ask Google who won — they ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. EPR's defended reference on sports PR across the four majors, individual sports, international leagues, athlete reputation, media rights, and the AI Communications layer that now decides who gets cited.