Tag

MLB

The Sports Streaming Restructure

How NFL on Amazon and Netflix, the NBA's 11-year deal, MLB on Apple, and the broader streaming-era broadcast realignment have rewritten the communications playbook for every major sports property in the U.S.

EPR Editorial Team · May 25, 2026

Public Relations

Sports PR: The Leagues, the Disciplines, and the AI Communications Era

EPR's Sports PR pillar — the major leagues, individual sports, international competition, athlete reputation management, media rights, NIL economics, and the AI Communications layer that now shapes sports brand authority.

EPR Editorial Team · Dec 11, 2009