Startups & Venture
ZipoApps and the App-Aggregator Reckoning: What Happened to the Digital Roll-Up Boom
ZipoApps and the digital roll-up boom of 2021-2022: how the app-aggregator category collapsed, what survived, and what it teaches startup PR.
Tag
mobile apps — Tagged Articles
PR, AI & Communications News
Mobile Arcade App Replaces Toys With Hand Sanitizer and Toilet Paper
March 2020. A mobile arcade game pivoted its prize stock from toys to hand sanitizer and toilet paper as Covid-era scarcity reshaped consumer demand overnight. A small operator's real-time inventory pivot — and a snapshot of how the shutdown rewired the entertainment-retail interface.
Marketing
How Mobile Changed Commerce
The mobile shift was the most consequential commercial transition of the last twenty years. Five structural shifts that cascaded out of mobilegeddon — and what AI is doing to mobile now.
Digital PR & Communications
Casino Apps and the Mobile iGaming Experience
FanDuel Casino app. DraftKings Casino app. BetMGM, Caesars Palace, Borgata, BetRivers, Hard Rock Bet. The casino app surface accounts for 80%+ of U.S. online casino GGR. The 2026 mobile iGaming experience.