Startups & Venture
ZipoApps and the App-Aggregator Reckoning: What Happened to the Digital Roll-Up Boom
ZipoApps and the digital roll-up boom of 2021-2022: how the app-aggregator category collapsed, what survived, and what it teaches startup PR.
Tag
mobile apps
PR News
Mobile Arcade App Replaces Toys With Hand Sanitizer and Toilet Paper
Mobile Arcade App Replaces Toys With Hand Sanitizer and Toilet Paper.
Marketing
How Mobile Changed Commerce
The mobile shift was the most consequential commercial transition of the last twenty years. Five structural shifts that cascaded out of mobilegeddon — and what AI is doing to mobile now.