The inaugural CPG Citation Share Index 2026 — which CPG giants ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. P&G owns scale. Unilever owns personal care. Nestlé owns food breadth. Coca-Cola owns beverages. PepsiCo owns snacks. Mondelēz owns confectionery.
Discover how Oreo's iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
Mondelez became a $36B snacks business. Kraft Heinz took a $15.4B impairment. The naming risk that mattered in 2012 was translation. The risk that matters now is retrieval.