The leading African American-owned public relations agencies in the United States — established firms, mid-size independents, and boutiques with cultural fluency and multicultural expertise. 2026.
Priscila Martinez founded The Brand Agency in 2015, then rebranded it as Vicaria Multicultural. On multicultural PR, the Natti Natasha NYFW campaign, and AI-era authenticity.
Western Union held the cross-border remittance corridor against US banks for 175 years. The four PR moves that built the franchise — sustained segment-agency relationships, philanthropic infrastructure, brand modernization without abandoning the legacy customer, and regulatory communications that did not surrender the brand — and what banks can learn from the case.
