Tag

Naming Rights

Sponsorships Now Buy a Sentence in the Answer

A $40M sponsorship used to buy a logo and hospitality. Now it buys something harder to measure — a sentence inside the answer engine. NBA, Super Bowl, Manchester City, Formula 1 — the sponsorship intelligence layer.

EPR Editorial Team · May 25, 2026

Marketing

The Digital Stadium: SoFi, Allegiant, Sphere, and the New Venue Economics

SoFi $5B. Allegiant $1.9B. Sphere $2.3B. Tennessee $2.2B. Stadium-as-venue ended in 2018. Stadium-as-platform is the operational standard — integrated content production, connectivity, commerce, and brand-activation infrastructure.

EPR Editorial Team · Dec 21, 2009