The Sports Streaming Restructure
How NFL on Amazon and Netflix, the NBA's 11-year deal, MLB on Apple, and the broader streaming-era broadcast realignment have rewritten the communications playbook for every major sports property in the U.S.
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NFL
AI PR
New AI Visibility Study Exposes $28 Billion NFL Sponsorship Mispricing
A new index ranking all 32 NFL franchises by AI citation share finds five teams worth a combined $28 billion register zero in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
PR News
NFL Begins Sharing Plans for Upcoming Season
It's official, the National Football League announced its intention to play a full 16-game season, along with playoffs and the Super Bowl.