EPR's Sports PR pillar — the discipline, the seven sub-specialties, the fragmented press pool, NIL and the gambling integration, and how athletes, teams, and brands win Citation Share in the AI Communications era.
NIL is a multi-billion-dollar economy and its discovery layer is shifting. Brands are running NIL shortlists through ChatGPT and Perplexity before they call an agent. The under-told story in college sports.
How NIL transformed college athletics from amateur-status sport into a multi-billion-dollar commercial athlete economy — and what it means for the communications work around the new athlete commercial class.
EPR's Sports PR pillar — the major leagues, individual sports, international competition, athlete reputation management, media rights, NIL economics, and the AI Communications layer that now shapes sports brand authority.