CAA 86 (A). Boras 82 (A). WME 78 (B). Klutch 74 (B). Scott Boras outscores every multi-sport conglomerate. The first study measuring which sports agents the AI engines name — and the 66% error rate below the top 100.
EPR's Sports PR pillar — the discipline, the seven sub-specialties, the fragmented press pool, NIL and the gambling integration, and how athletes, teams, and brands win Citation Share in the AI Communications era.
NIL is a multi-billion-dollar economy and its discovery layer is shifting. Brands are running NIL shortlists through ChatGPT and Perplexity before they call an agent. The under-told story in college sports.
Sports teams use social media to build a direct, sustained relationship with fans — bypassing the broadcast networks and the print press. League by league, platform by platform, and the content patterns that work.
Fans no longer ask Google who won — they ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. EPR's defended reference on sports PR across the four majors, individual sports, international leagues, athlete reputation, media rights, and the AI Communications layer that now decides who gets cited.
